Andreas De Smedt - Founder

I studied electromechanical engineering at Ghent University and did an advanced master in entrepreneurship at Solvay Business School afterwards. I always wanted to start my own company but couldn’t find a good idea so I started working for Toyota Motor Europe.

My first day on the job, I was in for a huge surprise. I knew I did not have my own office but I did not expect to be sharing it with 300 other people.

I worked in this office for over 3 years and was using earplugs on a daily basis. I wanted to escape but I couldn't as the meeting rooms were always fully booked.

I learned a lot but left Toyota in January 2017 to develop my own escape. While working part time in a different business I started working on a solution that allows everyone to focus wherever they are working.

Finally some employees of Toyota bought my product and made the circle complete.

Winding road

A good product is the result of a long process of ups and downs together with hard work. My product didn't appear with sudden luck.

I started subletting caravans on remote locations to create a workspace where focus was possible. This business however couldn`t be scaled up to a large company.

Next, I developed a bike trailer with a solar pannel to charge your computer. I made one in steel and two in aluminium. However, I realized that a battery would do the job so this heavy, bulky and expensive solar pannel could be eliminated.

I reduced the size to a suitcase to make the workspace more mobile. It had a unique folding mechanism and it was made in wood. There were 8 different hinges however that didn't make it as user friendly and it would always weight more than 8kg

To reduce the weight below 2kg, I eliminated the heaviest component, the chair and shaped it into a standing desk. After doing that I realized that for some people working outside would be a big step, that’s why I added the suction cup. Near the glass, you are already halfway.

I love nature

As a kid I lived in the countryside and loved nature. I was alway riding around on my bike with my friends and discovering.

I was a rather active kid and my parents put my desk against a wall, hoping that the wall would help me focus. It did the opposite, it is nature that helps people relax, not concrete.

I live in an appartment in Schaarbeek (Brussels) and I don`t have enough space to build my prototypes. This is the main reason I launched the company from a shed in my parents' garden in Gooik. You can find pictures of my prototypes below.

I’m still riding this project all alone. But If you are a good cyclist or you know a good road, please reach out.

Luckily I’m in good company, I have the guts to ask for advice and I’m gratefull for all the people who have helped me along the way. A special thanks as well to the Solvay Business School incubator.

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